# One-Page Landing Page Checklist (25 points)

Score your page: 1 point per "yes". **18+ = ready to send traffic. Under 18 = fix before you reply to anyone**, because every helpful reply you write will end on this page.

Test on a phone first. Most people who click from Reddit, X or a DM are on mobile.

### Above the fold (what they see before scrolling)
- [ ] 1. The headline says the **outcome** for a **specific person**, not the product category. ("Get paid on time without chasing clients", not "AI-powered invoicing platform".)
- [ ] 2. The headline uses words your customers used in posts or interviews (copy them from the tracker).
- [ ] 3. A one-line subheadline says **how** it works (the mechanism) in plain words.
- [ ] 4. One primary button with a verb + result ("Start sending reminders"), not "Submit" or "Learn more".
- [ ] 5. A real screenshot, GIF or 10-second video of the product. No stock photos, no abstract illustrations.
- [ ] 6. Loads in under 3 seconds on a phone (test with your browser's dev tools or a free speed test).

### Proof and trust
- [ ] 7. Who it's for, stated outright ("For freelancers and agencies with 5 to 50 invoices a month").
- [ ] 8. Who it's **not** for. One line. It raises trust with the right people.
- [ ] 9. Any real proof: a user quote with a name, a number from your own usage, a "built by" section with your face and name.
- [ ] 10. No fake proof: no invented logos, review counts or testimonials.
- [ ] 11. A clear answer to "is my data safe?" if you touch logins, money or personal data (what you store, where, how to delete it).

### The offer
- [ ] 12. Price visible (or "free during beta, then $X"). Hidden pricing kills early trust.
- [ ] 13. What happens after clicking the button, in one sentence ("Create an account, connect Stripe, done in 3 minutes").
- [ ] 14. Sign-up asks only for what's needed to get the first result (email + password, or a Google sign-in).
- [ ] 15. If it's for a waitlist: a reason to join now (early price, founder onboarding call, first access).
- [ ] 16. A risk reducer: free trial, free plan, money-back period, or "cancel in one click". Use only what you'll honor.

### Body
- [ ] 17. 3 benefits max, each tied to a pain phrase ("Stop writing 'just following up' emails").
- [ ] 18. A 3-step "how it works" section.
- [ ] 19. An FAQ with the 3 to 5 real objections you heard (price, competitor X, setup time, data).
- [ ] 20. The button repeated at the bottom.

### Basics people forget
- [ ] 21. Works and looks right at 375px wide (iPhone SE/mini size).
- [ ] 22. A contact method (email address or chat). Early users want to reach a human.
- [ ] 23. Privacy policy and terms pages (use a reputable template and adapt to your case; check your local rules).
- [ ] 24. Analytics that count visits and sign-ups by source (UTM tags on every link you share: `?utm_source=reddit&utm_campaign=hunt`).
- [ ] 25. Page title and meta description written for humans (they show up in Google and link previews).

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## The 60-second test

Show the page to someone in your audience for 5 seconds, then hide it. Ask:
1. What does this do?
2. Who is it for?
3. What would you click?

If they can't answer all three, rewrite the headline and the button before anything else.

## Headline formulas (fill in)

- `[Outcome] without [the painful part].` → "Get paid on time without chasing clients."
- `[Outcome] for [audience], in [time].` → "A booking page for therapists, set up in 5 minutes."
- `The [category] for people who [specific situation].` → "The CRM for freelancers who hate CRMs."
- `Stop [pain phrase]. [Product] does it for you.` → "Stop writing 'just following up'. Reminders go out automatically."