# Template 2 · The Myth-Buster (35 seconds)

**Use it when:** your niche repeats advice that's wrong, half-true or outdated.
**Best stage:** Unaware (A) or Problem-aware (B). **Sells:** the follow (or a keyword for the "right way" asset).
**Why it works:** it opens with a belief the viewer already holds, then builds a bridge from *their* side (Schwartz: never flatly contradict what they believe; agree first, then redirect). It also answers a saturated market: you're not adding a claim, you're correcting one.

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## The timing

| Time | Block | What you say | What's on screen |
|---|---|---|---|
| 0–2s | **Hook: state the myth** | "[COMMON BELIEF]." + "Mostly wrong." | Myth in quotes, crossed out on beat |
| 2–6s | **Agree first** | "I believed it too. It makes sense, because [WHY IT FEELS TRUE]." | You, nodding / old result |
| 6–14s | **The turn** | "But [WHAT ACTUALLY HAPPENS]. Here's what I saw: [OBSERVATION]." | Evidence: screen, data, side-by-side |
| 14–26s | **The right way** | "Do this instead: [STEP 1], [STEP 2], [STEP 3]." | Each step as a 2–3s shot |
| 26–31s | **Proof** | "[ONE SPECIFIC RESULT]." | Number big |
| 31–35s | **One CTA** | Follow line *or* "Comment [KEYWORD] for [ASSET]." | CTA text |

**Word budget:** ~85–100 words.

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## Fill-in script

> **[0–2s]** "[MYTH]." Mostly wrong.
> **[2–6s]** I believed it too. It feels true, because [REASON].
> **[6–14s]** But [WHAT REALLY HAPPENS]. When I [TESTED IT], [OBSERVATION].
> **[14–26s]** Do this instead. One: [STEP]. Two: [STEP]. Three: [STEP].
> **[26–31s]** [RESULT WITH A NUMBER].
> **[31–35s]** Follow — I break one [NICHE] myth every [DAY]. *(or keyword CTA)*

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## Fully written example

*Myth: "Longer prompts get better answers."*

| Time | Voice-over | On-screen text | Visual |
|---|---|---|---|
| 0–2s | "'Longer prompts get better answers.' Mostly wrong." | ~~Longer prompt = better~~ | A 600-word prompt, scrolling |
| 2–6s | "I believed it too. More detail should mean more control, right?" | **More detail = more control?** | You, shrugging |
| 6–14s | "But long prompts bury the one thing that matters. The model tries to obey all of it, and the main ask gets diluted." | **The main ask gets buried** | Long prompt with the real task highlighted at line 38 |
| 14–26s | "Do this instead. One: put the task in the first line. Two: add one example of the output you want. Three: list only the rules you'd actually check." | **1. Task first 2. One example 3. Rules you'd check** | Rewritten 6-line prompt, built line by line |
| 26–31s | "Six lines. Same model. I stopped rewriting the output." | **6 lines. 0 rewrites.** | Clean output next to messy output |
| 31–35s | "Comment SHORT and I'll send you my 6-line prompt template." | **Comment SHORT** | Keyword |

**Word count:** 89 · **Length:** ~33–35s

*Honest note: long prompts are fine when you're giving reference material (docs, data). The myth is about instructions, not context. Say that in the caption; it earns trust.*

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## Mistakes that kill this format
- Calling the viewer stupid for believing it. Agree first.
- Busting a myth nobody believes (no tension).
- Showing no evidence. "Trust me" isn't a turn.
- Busting a myth that's actually true sometimes, without saying when. Admit the exception.

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Made by Dan Shipped — @danshipped